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10 — The Creative Lab
The Creative Lab.
Motion design, creative coding and AI-assisted production — the experimental layer under the client work.
CADROPLYN
A motion design initiative made in collaboration: brand, advertising, motion graphics and short-form ads, with AI-assisted production in the workflow. It is where ideas get tested in motion before they meet a brief.
Motion pieces
Short pieces: loops, product transitions and promos. Press play — they carry sound.
Exhibit A: how this book is built
Next.js (static export) and TypeScript. The scene is React Three Fiber on Three.js.
Pages are not images: each page is drawn at runtime from the same structured content as the HTML site, then mapped onto a bending page mesh.
Pop-ups are die-cut cards glued to the page: they ride the page curl, fold when it turns and spring up when a spread opens.
Everything in the book is also plain HTML — the 3D is an experience, not a gate.