Case 03 · Spread 06
Svitlana Zamkova
Premium fashion · Bespoke footwear eCommerce
Translating handcrafted footwear into a considered digital shopping experience.
Context
Svitlana Zamkova makes anatomical shoes to measure, by hand, in Ukraine. The store has to carry that craft online — in several languages and currencies, with many variations per model.
Challenge
Made-to-measure means many choices per pair. The catalogue has to stay calm and visual while sizes, colours and options do their job in the background.
My contribution
- WooCommerce customisation and custom product blocks
- UX/UI for catalogue filters
- SEO structure of the catalogue
- Ongoing eCommerce improvements
Approach
- Let the photography lead: large images, quiet interface, real product shapes.
- Put choice where it belongs — variants on the product page, filters in the catalogue.
- One structure for every language, so the store grows without duplicating work.
What was delivered
- Product detailProduct blocks and variant choice for made-to-measure pairs.
- Catalogue & filtersFiltering that matches how people actually look for shoes.
- Multilingual storeUkrainian and English, with currency switching.
- SEO structureA catalogue structure search engines can read.
What it shows
Craft sells on detail. The interface earns its place by getting out of the way of the product.
- Made to measure
- Anatomical last
- Natural leather and suede
- EN / UA · currency switch
