Case 02 · Spread 05
OnlyPets
Pet services · Product UX · Digital tools
Making everyday pet care easier through connected services and practical tools.
On the platform
- Pet profile
- Health
- Reminders
- Services
- Shopping
- Community
- Tools & calculators
- Lost & found
Live: landing page and platform · In progress: mobile product
A warm front door (onlypets.top) that explains the product and leads to the platform.
Context
OnlyPets brings services, a pet profile and practical tools for owners into one place: a brand landing page (onlypets.top) and the platform itself (onlypetshub.com). Mobile product work is ongoing.
Challenge
A lot of different jobs — find a vet, remember a vaccination, calculate a portion, find a lost pet — without turning the product into a maze.
My contribution
- Information architecture of the platform
- Product journeys from a first visit to a pet profile
- Interface design for the platform and its tools
- Landing page and web presentation
Approach
- Organise the product around what owners need to do, not around internal modules.
- Make the pet profile the anchor: services, reminders and tools all point back to it.
- Keep each tool short and single-purpose — useful on a phone, in a hurry.
What was delivered
- Platform IAProfile, health, reminders, services, shopping and community as one structure.
- Product journeysFrom landing page to creating a pet profile.
- Tools & calculatorsPractical utilities for everyday care.
- Brand landingA warm front door that leads to the platform.
What it shows
In a product with many features, the structure is the feature: one anchor (the pet) makes everything else findable.
- Pet profile
- Health
- Reminders
- Services
- Shopping
- Community
- Tools & calculators
- Lost & found
In motion
