Case 05 · Spread 08
Dyba Beauty
Beauty eCommerce · Multilingual storefront · Consultation
Bringing product discovery and skincare consultation into one cohesive digital experience.
Professional skincare organised for discovery.
A simplified map of the two paths on the live store, not a recording of it.
Context
Dyba Beauty sells professional skincare and offers personal online skin consultations, in German, English, Ukrainian and Russian.
Challenge
Two journeys in one store: people who know what they want, and people who first need advice. Both have to feel like the same calm, premium brand — in four languages.
My contribution
- Product catalogue and its structure
- Consultation flows as an entry point to the store
- Content structure across four languages
- WooCommerce improvements
Approach
- Two doors, one house: “shop” and “ask for advice” sit side by side from the first screen.
- Product pages that explain before they sell.
- Respect the brand: soft photography, rose and taupe, generous space.
What was delivered
- CatalogueProfessional skincare organised for discovery.
- Consultation entryOnline consultation as a first-class path, not a footnote.
- Multilingual contentDE · EN · UA · RU from one structure.
What it shows
When advice is part of the product, the store has to feel like a conversation, not a shelf.
- Online consultation
- Professional skincare
- DE / EN / UA / RU
